Business Leader: +Seema Aziz

Business leaders move the economic development of a nation with innovative thinking, information providing ability and methods to realize visions which improves life style of the nation. Here I am giving tribute to one of +Islamic Republic Of Pakistan اسلامي جمہوريہ پاکستان’s great business leaders, the initiator of high quality textile products for Pakistani market +Seema Aziz who is an industrialist, educationist and a social worker. She started off her business venture in 1985 with her brother to demonstrate that Pakistan can produce world's best fabrics. 25 years on the job when Forbes published an article about the life and accomplishments of this Amazing Pakistanis, she proved substantially more about the country.

Her company, +Sefam today thought to be one of best Pakistani textile brands to be both in the domestic market and in international markets. She went even further and started an NGO by the name of +CARE FOUNDATION today dealing with 190 schools, educating over 135,000 children and giving higher studies scholarships to more than 800 students.

Seema Aziz is a graduate from +Harvard Business School. She did her LLB from the +University of Punjab in 1989. She is founder and chairperson of CARE (Cooperation for Advancement, Rehabilitation and Education) Foundation, Pakistan, established in 1988. Besides CARE, Seema Aziz is partner and Executive Director of Sefam Private Limited, Lahore, Pakistan and Sehas LLC, Dubai, UAE. She is also partner and Managing Director of Serena Industries and Embroidery Mills Private Limited. She holds a position on the Board of Governors, Divisional Public School and Government Post Graduate Islamia College. She is Member Syndicate of University of Education. She shares Board of Directors of Pakistan Fashion Design Council. She also holds a position in the governing body of TEVTA. She is also Director of Punjab Board of Investment & Trade, Mobilink Foundation and Punjab Education Foundation.

She does not started business to make money or help children she was motivated to produce high quality fabrics for domestic market that no Pakistani have done before. Seema aziz and her brother wanted to prove that Pakistan can produce high quality fabrics as fine as in any Europe. She said “we built a reputation as a shop that sells imported fabrics and calls it Pakistani”. She created Sefam in 1985 with the establishment of its first brand +Bareeze. Bareezé's particular mission, and at time Sefam's was to make excellent, alluring fabrics equivalent to the best on the world, yet made in Pakistan. Preceding Bareezé's passage into the business sector, amazingly, the idea of a locally made quality design item did not exist. All the good markets were selling foreign products.

Opening the first store in shadman market, +lahore in 1985, Bareezé looked to change this perception. The primary collection sold out in few days and soon the store had accumulated the picture of being a store which offers quality foreign fabric guaranteeing it to be local. Before long, another Bareezé store was opened and after that an alternate and an alternate. As of now, Bareezé offers from and works 57 stores across the country and another 10 all around. Bareezé has the qualification of being the first Pakistani chain store and also the first Pakistani brand to travel to another country (Dubai in 1995). Sefam has since widened its vision from quality, desirable fabrics to quality desirable dress for all classes of shopper. Right now sefam works 5 brands +Bareeze, +Leisure Club, +Minnie Minors, +Chinyere, Home Expressions, Kayseria) and an aggregate of 321 point of sale 107 locations in this country, sefam's brands likewise offer only at another 10 stores in areas around the world. 

She established +CARE Foundation in 1988 as a charitable organization with a goal of providing quality marketable education to every Pakistani child. The idea of CARE foundation comes after the devastating flood in the district of Punjab Sheikuhpura, a group of citizens come to help in rebuilding homes for the flood victims. During this process it was felt that children were ignored in that flood area as there were no schools. This acknowledgment incited the conception of CARE Foundation and its first school giving free training to poor people. Taking after this, a CARE High School was inherent the town of Iqbal Town, Sheikhupura, with liberal gifts from concerned natives. Incredibly more than 250 kids enlisted on the first day of the recently fabricated CARE school. From that point forward CARE has developed to give free quality education to more than 150,000 kids in 225 schools crosswise over Pakistan. CARE has possessed the capacity to make this jump with overpowering backing of the group, private people, companies and government associations striving to take out absence of education and neediness in Pakistan.

CARE is working on a program called +Care Craft that gives work to ladies and men adding to a wide collection of hand-made quality specialties with flawless ability and artfulness. The project furnishes incompetent specialists with a consistent wage. The income created via CARE from the offer of these items backings CARE schools. At the point when CARE Foundation formed its first school in Sheikhupura, it additionally set up a modern home to create pay open doors for ladies. What began with simply a couple of ladies working in the task in 1990 has now formed into an undeniable Enterprise Development Program. This system gives work to ladies and men building up a wide variety of hand-made quality crafts with perfect expertise and artfulness. The program furnishes unskilled workers with a consistent pay. All returns from the offer of CARE Crafts go towards our schools and for furnishing kids with books, outfits and shoes.    

She is also working for women empowerment in Pakistan as women constitutes 51% of Pakistan’s population she said they must be educated and engaged in economic development if we want Pakistan to advance definitively. I don't purchase the contention that individuals keep their little girls off to schools. This is a wrong idea. Our people are tolerant and receptive. They want to send their kids to schools. They need to teach their youngsters for a superior future. Ladies of Pakistan are gifted and they have massive potential to exceed expectations in every field of life. We have to give an even level playing field to each gender.

She has proven to being an astounding business person, whose work and responsibility to Pakistan is an impulse for this nation, especially young generation. She proved that this country holds boundless opportunities for individuals who want to explore them. Her business keeps on extending and her social enterprise continues to help others in realizing their dreams in life.